Mary Siceloff
Marketing Consultant
Experience/CV
Legal Marketing Experience
2018-2024
Chief Marketing Officer, Weintraub Tobin
As CMO at Weintraub Tobin, I was responsible for developing and implementing growth opportunities for attorneys in five California locations. I worked with firm management and attorneys on strategic planning, increased visibility, and greater connection with industry, civic, legal, and community entities. I developed two podcast/video series, The Briefing (200 episodes) and California Employment News (60 episodes). I oversaw a brand refresh and implemented it in a website redesign, advertising, and collateral. I led the effort to identify, secure, and roll out a CRM, developed a intake system for marketing data, and facilitated the firm's AI Working Group.
2016-2018
Marketing & Business Development Director, Downey Brand
As director of business development at Downey Brand, I was responsible for guiding and managing growth opportunities for the firm’s four offices (Sacramento, San Francisco, Stockton, and Reno). I worked with attorneys and firm management on strategic planning, business connection, and increasing networking opportunities for the firm's 90 attorneys. I oversaw the firm’s website, SEO, and social media presence, marketing, public relations, community outreach, professional development, and events. I led an internal coaching program that developed business plans for all attorneys and applied my background in advertising, film and video production, communications, media relations, and web marketing to grow visibility for the firm.
2012-2016
Marketing & Business Development Director, HunterMaclean
As business development director, I was responsible for strategic planning, business connection, and increasing growth opportunities for HunterMaclean and its attorneys. I directed the firm’s online presence, marketing, public relations, community outreach, professional development, and events.
2007-2010
Marketing & Communications Director, Marler Clark
Responsible for nationwide marketing, PR, and media relations for the nation's top foodborne illness law firm. I designed and implemented marketing and media plans, built a profile in traditional and social media, and kept 20 websites and blogs current. I wrote and distributed national press releases, as well as targeted releases responding to specific news events. I managed our Google Adwords campaign and oversaw video production. Additionally, I coordinated national and international speaking engagements for Marler Clark attorneys.
Film, Video & Advertising
Executive Producer, Commercial Production & Editorial
Freelance Executive Producer (Production and Editorial) for top-level commercial production companies in Los Angeles, including Tool of North America, Tate & Partners, Inside/Out, and MJZ. This involved pitching new work, guiding creative and cost strategies, supervising production and post production, and serving as liaison between client, agency, and production house.
Executive Producer, Wild Scientific
Founded and led commercial production company with director David Wild to produce TV commercials and short films. Supervised 16 million dollars of business including all aspects of marketing, bidding, production, and post production, for clients such as Nike, Saturn, Sega, Pontiac, Coke, and RC Cola. Developed feature and short film material. Multiple awards for commercials I produced or executive produced.
Producer & Visual Effects Producer
Produced ten million dollar, Academy Award-winning visual effects for Dream Quest Images on Carolco Pictures' TOTAL RECALL, including extensive bluescreen and plate shoot with first unit in Mexico, miniature photography at the DQ facility in Simi Valley, matte painting, animation, cloud tank photography, and optical compositing. Director Paul Verhoeven, Visual Effects Supervisor Eric Brevig. Line produced live action commercials for multiple production companies.
Awards and Community
Community
Chair of the Legal Marketing Association (LMA) Sacramento City Group, incoming Chair of the Bay Area Local Steering Committee, and facilitator of the Northern California Lead Marketer Roundtable. I'm the 2025 chair of the Capital Region Family Business Center Generations Conference committee, and I volunteer at the Sacramento SPCA as a dog socializer, foster home, and events handler.
Awards
In 2024, I was recognized by the Sacramento Business Journal as a C-Suite Awards honoree. I received multiple ADDYs and Communicator Awards for legal marketing, as well as a Your Honor Award from the Legal Marketing Association.
In my film and advertising work, commercials I produced won Clios, Tellys, film festival awards, and Art Directors Club awards. The visual effects I produced for the movie Total Recall won an Academy Award.